Wingstop is present in 10 countries; and while some things might vary by location, like concept and menu items, at the end of the day, we’re all serving the world flavor. Two of our brand partners, TJ and Ty Chia, who own eight Wingstop locations in Singapore, are offering their perspective for owning a US franchise in a foreign country.
What made you want to be a brand partner with Wingstop?
To be honest, it was the food. We thought the wings were amazing and we were excited to be able to bring the concept and quality flavors back to Singapore. Of course, as a business owner, we had to crunch the numbers and look for a profitable business with the right financial performance, but it was the product that hooked us.
What is the most rewarding thing about being a brand partner?
Despite Wingstop’s size, we love the fact that Wingstop has remained personal and flexible in its approach. One of the first things we realized in our journey was the need to adjust and adapt the model to fit Singapore’s business and cultural landscape. In this regard, I think the executive team deserves a lot of credit for being open-minded and supportive of new initiatives. It’s not easy for a brand to be entrepreneurial, as it sometimes involves tweaking tried-and-tested models in the US. With trust and collaboration, we had several memorable ‘firsts’ in our journey as a brand partner with Wingstop, such as: serving wings with tips, using thigh meat for boneless wings, and launching the first ever Flavor Studio in the world for Wingstop (video below). Knowing that you can make a difference with the brand is the most rewarding part.
Do you have any tips for business owners out there?
- Adopt a learning mindset and be prepared to work hard.
- Don’t be afraid to lead change. Sometimes, the best ideas come from the ground up.
Anything you wish people knew about being a brand partner?
We’ve seen the brand grow from 500 restaurants to what it is today, and it’s just the beginning. It’s an exhilarating journey to witness and be part of this growth. Besides that, the other perk is that you get to eat the best wings in the world anytime you want.