We touched ground in Miami for South Beach Wine and Food Festival (SOBEWFF), bringing the Flavor World – and FREE wings – to wing fans at the event. As part of our Wingstop Flavor World Tour, SOBEWFF kicked off the beginning of the 11-city national tour launching our new national campaign, Where Flavor Gets Its Wings™. Simultaneously in LA , the weekend of fun teased more tour stops and opportunities for sampling our flavors at iconic places and moments across the country.
The showstopper for this star-studded event was – obviously, us – and of course our giant Wingstop bag. The four-foot tall sack was not just a statement piece; it signaled the start to a new era for Wingstop as we launched our campaign, focused on bringing our flavor to life for our core fans and as well as those who don’t yet know us. As fans approached the truck, and their free wings, they immersed themselves in the Wingstop Flavor World.
Pictures from the event:
One lucky wing fan at the event also scored free wings for a year. What could be better than that? Beats us; but throughout this tour, nine other cities will discover a green ticket for FREE wings for a year on their wing boat – one fan for each of our 11 iconic flavors. Some of the stops will also offer a chance for guests to star in their own virtual Wingstop ad through a custom VR experience.